Professional Social Networking
Center for Workplace Development, Harvard University
The exponential growth of social media is rapidly re-defining our relationship with the Internet. Universities, businesses, and individuals all use social technologies to re-define themselves, collaborate, build professional relationships, and market their offerings. Is there a formula for successful social media? And where is this phenomenon going?
This presentation will look at the exploding world of social media. It will discuss creating and maintaining a professional social network using applicable channels including, but not limited to, LinkedIn, Twitter, Facebook, Google+, and blogs. Through these tools, it will demonstrate how social media can be used to foster collaboration, develop and expand professional networks, teach using social platforms, and market yourself and your organization – with an overall goal to creating a consistent professional brand that meets your business goals.
Gerald C. (Jerry) Kane
Carroll School of Management, Boston College
Recent years have witnessed the rapid rise of a new type of Internet-based collaborative tools, commonly referred to as social media or Web 2.0. This half-day workshop focuses on the impact that social media is having on business operations, such as marketing, management, communications, and operations. Rather than serving as a “how to” for companies seeking to implement particular platforms, such as Facebook or Twitter, this workshop invites participants to consider the strategic and organizational implications of social media on organizations – its employees, customers, and other stakeholders. We will consider how these tools differ from previous types of information technologies, the theoretical principles underlying their use, and how businesses can use them effectively to support their business strategy.
The goal of this workshop is to provide participants with a balanced and critical understanding of social media, so that they may avoid the hype associated with many of these tools and begin to consider critically how to derive business value from them.
Web developer, Massachusetts General Hospital
Comics (including cartoons, comic books and strips, webcomics, graphic novels, and magazines) offer a valuable communication format, especially for medicine and health care. Dry, confusing, or daunting material can be presented in ways that engage and entertain readers, simplify complex topics, cater to different learning styles, and even foster a sense of empathy and community. Comics creation and distribution are enjoying a fantastic time of activity thanks to social media tools and web publishing platforms. Health care itself is experiencing a surge of creativity in this arena; practitioners, educators, and patients are part of a “graphic medicine” movement, producing an array of material including illness memoirs, instructional books, and even new techniques of training care providers.
Director of Digital Content
Office of Public Affairs, Dartmouth College
Social media is here to stay – in our business lives as well as personal lives. Many of us are finding ourselves in the position of developing social media initiatives at our institutions. So how can we go about creating a valuable and sustainable social media presence? This presentation will outline best practices for using rapidly growing social technology to communicate with your institution’s audience.