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2012 Annual Conference - Providence

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With thanks to our sponsors!


CDA Communications Design Associates





Presentations are listed alphabetically by author.

Communication is Education: How a “teaching” mindset leads to excellent health communications

Amy M. Avery
Avery MarCom, Inc (Health Communications)

When trying to reach non-clinical audiences with clinical information, it’s easy to focus on what we need to say, instead of what our audiences need to hear. But a different approach will improve our audiences’ “health literacy,” and provide opportunities for our health communications to educate and inspire.

As P.T. Barnum famously said: “Give ‘em what they want!” To do that, think of each message as a form of education, and maximize the means (print, web, video, graphics) to communicate what each audience wants, and the way they want it.

In this session, participants will learn how to

  • define their main and secondary audiences
  • identify key messages each needs to hear
  • speak to the audience’s level of understanding (health literacy)
  • align these messages with health/organizational goals
  • craft ways the audience might “listen” more closely
  • incorporate actionable information the audience can use to improve health


The Labels We Wear

Carol A. Beckerman

“The task of a leader is to get his people from where they are to where they have not been.”

~ Henry Kissinger

But what if the leader has yet to explore his or her own personal potential?

Many attendees to this meeting are in one way or another leaders: manager of a department, supervisor of a team, production director. Others look to you for guidance.

As a leader, do you provide inspiration to those around you? Do you empower them to reach what they are capable of achieving? If you yourself are stuck, stagnate within your own self-limiting world, how can your team achieve greatness when you have set the bar so low? Because budgets are minimal and resources are scarce, does that mean you and your team can’t reach new heights?

What can we do to free ourselves from our self-imposed limitations? We’ll look at the labels we all wear. Many of these labels were put there by others, beginning at a very early age. Then as the years go by, we add our own. Pretty soon we are covered with labels. But do these labels do us justice or do they hold us back?  This session will explore those lifetime post-its and how they impact whether or not we can fulfill our potential and lead others to do the same.



The Center for Science and Social Science Information

Themba Flowers and Kelly Barrick
Yale University

The Yale Center for Science and Social Science Information is a first of its kind collaboration between Information Technology Services and the University Library. In this presentation, you’ll hear about how the program plan for the Center was developed, the data that was gathered and how this influenced the services and spaces that were created.

A showcase of the Center’s spaces and services will also be shared, with a particular emphasis on collaborative learning. This unique environment of state of the art technology along with in-person expertise and service has already proven to be a hit with students and faculty.



Social Media Best Practices

Martin Grant

See Featured Speakers


Social Media for Managers: Moving beyond the hype

Gerald C. (Jerry) Kane
Carroll School of Management, Boston College

See Featured Speakers


Video Production for the Web

Tom Kidder
Dartmouth-Hitchcock Medical Center

Video is now an important feature of many health care associated web sites, but producing videos can be daunting for someone with little experience, especially with a small production budget and low-end equipment.  This talk by a professional video producer offers suggestions for getting the images and audio that can make your video shine, even if you are using a low cost, consumer camera like the Flip.  It will offer pointers on equipment purchase, composition, lighting, audio and interview techniques.


Professional Social Networking

Nicholas Lamphere
Center for Workplace Development, Harvard University

See Featured Speakers


Cartooning in Healthcare 

Cathy Leamy
Independent Cartoonist
Web developer, Massachusetts General Hospital

See Featured Speakers and Workshops


Using Mobile Technologies to Support University Classrooms

Chuck Lenosky
Creighton University

The Learning Environments group at Creighton University supports 170+ classrooms in 17 buildings across the 130 acre campus in downtown Omaha, with a staff of six technicians.

The group has looked to the use of web based mobile applications to help provide  timely, effective support for these environments.  These tools provide the group with enterprise-wide room control, monitoring, data collection, and comprehensive reporting capabilities.  The talk will discuss the challenges with implementation and effective utilization of these tools.

The tools the group utilizes include:

  • ITSM Front Range
  • Extron Global Viewer
  • Extron Global Viewer App – iGVE
  • Cisco Unified Personal Communicator
  • Find Friends-iPhone App
  • Polycom VTC-Remote


Come on In…The Water’s Fine! One User’s Social Media Experience

Patricia Mitrano
Newark Beth Israel Medical Center

How can you help your organization using Facebook, Twitter, and YouTube to gain online presence and fans? Jumping into the social media pool without being an Olympic swimmer is doable if at first daunting. Get your feet wet and get started, you can’t help but gain momentum (and continue learning every step of the way!) I’ll share what we did, what we are doing, what we plan to do.


Interactive Timeline: 200 Years of the New England Journal of Medicine

Daniel C. Müller, Ellen M.C. Duff, and Kathy L. Stern
New England Journal of Medicine

To mark the 200th anniversary of The New England Journal of Medicine, we decided to create an interactive timeline in which all research and review articles and case reports would be presented in the context of historical events in medicine, science and technology, and politics and culture. Our goal was to give users the ability to navigate more than 64,000 articles according to medical specialty in the context of history, presented in both words and images.

Presenting  this many data points (the articles) in conjunction with historical information in the online version of the Journal posed challenges that involved the integration of technology, design, and consideration of the user experience. In this presentation I will review these challenges and explain the solutions we arrived at to address them.

The final product can be viewed at: http://www.nejm.org/doi/full/10.1056/NEJMp1114819


The Possibilities and Pitfalls of eTextbooks

Ken Panko
Yale Academic IT Solutions

There is great promise for eTextbooks making educational content easier to access and produce. As publishers and retailers rush to establish the market, it is the responsibility of those in the educational community who are both the content providers and content consumers for eTextbooks to advocate for industry standards and best practices that reflect the values of our profession. This session will take a look  at the state of the art in eTextbooks, explore the implications on open access and peer review, and challenge attendees to consider their role in the emergence of this medium.


Consider the Bean: Of Facebook and Viral Video

Bill Peters
St. Boniface Hospital Research Centre

A long time client wants their pop-up display revitalized, and we are given free rein for a new design.

“Go crazy” they said.

This presentation reveals how we turned 8 dollars worth of beans into international news, and more than 50,000 views of the resulting YouTube video.


Matters of Life, Creative Energy, and Death: Walking tour of colonial Providence and the John Brown House

Rhode Island Historical Society

See Workshops & Field Trips


Integrated Healthcare Environments- Enhancing Performance and the Human Experience

Joan Saba
Partner and Healthcare Leader at NBBJ

The planning and design of healthcare environments has never been more challenging as technology, information transfer, new products and clinical discoveries change the way we think about space. There is a new appreciation of the impact of design on a patient’s recovery, the family’s experience, learning and clinician efficiency and focus.  High performing hospitals integrate the design of space, experience, graphics, video, use of light, materiality, color and scale with increasingly complex clinical discoveries and practices to attain success.  This presentation will outline examples of successfully integrated design in emerging healthcare environments.


Designing a Competitive Journal Cover

Mark Saba
Yale University

The digital age has brought new opportunities for scientists to submit cover designs to peer-reviewed journals that have accepted their work for publication. Often the time frame for cover submission is very short, and there is no guarantee their design will be used, as it competes with other published authors who submit designs for that issue. Scientists will call on professional illustrators to create a winning design. This can be challenging not only because of the time frame but also budgetary constraints as well as the problem of presenting ground-breaking research in a creative, attractive, and accessible light. This presentation will highlight ways to approach this process, avoid pitfalls, and do everything possible to see that your client’s research will end up on the cover.


Collaboration & The Making of the Yale Training Guide to Rare Book Photography

Bryn Savage and Bill Sacco
Photo+Design Yale University

Bill and Bryn will describe the the process of producing the rare book photography training guide as an interdisciplinary project.

The guide is the first one produced specifically for photographers on the subject. It is written from the perspective of the researcher (who is the end user of digital facsimiles), but it is written in non-academic language and speaks to questions photographers may have.

They will point out the size and diversity of the group involved in the project: not only the writer (a doctoral candidate in literature with training in rare book handling) and the photographer (a professional photographer and expert in digitization of special collections), but also our boss (who wanted to create a reference work for his staff and some good PR for our group), a graphic designer, and a group of rare book librarians and conservators who, with impressive credentials and knowledge in the rare-book world, vetted our work to ensure that it met the most rigorous standards. We will point out the different goals and perspectives brought to the project by the participants and how we managed to create a guide that satisfied everyone.

We ended up with an educational product that is beautiful, but also very usable and accessible for non-specialists. At the same time, we created positive PR for ourselves around Yale campus and for the university at large. The immense need for this project became apparent as soon as we released it through the main librarians’ list-serve. The guide has been viewed in 43 countries, downloaded, and reviewed by librarians’ associations as far away as Austria. It is being used to train people at diverse institutions and is already a standard reference guide on the web.


Video Strategy: What Is It?  Why Do You Need It?  How Do You Create One?

Stu Siegal

When used properly, video is a communication tool in a class unto itself.  Live television generates instant brand recognition.  Online videos and web series drive significant gains in site traffic.  Interactive web videos dramatically extend site visits and yield valuable back-end data on your viewers.  E-learning, live webcasts, and remote appearances via video extend your reach to global audiences.  However, with so many options available and such stiff competition for viewer attention, successfully navigating the world of video is a constantly evolving challenge.

A Video Strategy offers your organization a way through the maze of video’s many options, opportunities, and pitfalls, and into the land of measurable return on your investments of time and resources.

In this presentation, we’ll answer the questions posed in our title, and discuss how to create, distribute, and measure content that cuts through the clutter and works to achieve your organization’s strategic goals.


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