Audience Categories

Entries are assigned to one of five audience categories based upon the information supplied on the entry form. Review the following classifications care­fully before completing your application to insure accurate placement and to avoid disqualification. You may elect to have HeSCA assign your production by indicating that you are unable to classify your entry

  • Curriculum Based Education – Programs specifi­cally cre­ated for classroom use, for in-service training or in lieu of classroom instruction. The programs are intended to be in­tegral parts of a for­mal instructional or training program.
  • Continuing Education – Programs produced for the practicing health care professional to extend education and train in new techniques or applications. NOT intended for classroom use.
  • Patient Education – Programs intended for diagnosed patients or their families to increase their knowledge of a specific disease, to present specific treatment modalities and techniques, and/or to encourage compliance with treatment regimens.
  • General Information – Programs intended for the general, presumably healthy, lay public. Includes pro­grams designed to motivate healthy behavior (e.g. “Stop Smoking”) and to present non-professional information about a disease to the public (“About AIDS”).
  • Marketing – Programs which have, as one of their goals, the marketing of any product, service or institution. Includes programs such as “Your Clinic” or “Surgery with the XYZ scalpel”. Public relations programs are included here, such as programs designed to inform the public about special care services (e.g. “Health Fairs”) or student and staff re­cruiting. .

Note:Public Service Announcements , Medical Health Reports, and Distance Education are special categories for video productions only.

Public Service Announcements (PSA) and Medical Health Reports (MHR) – Brief programs intended for general audiences to encourage proper health practice or to announce available health services. The PSA is brief, limited to no more than 60 seconds. The MHR is limited to not more than 4 minutes. Please Note: Each PSA or MHR is considered a separate entry and requires an individual entry form and fee. Multiple entries however, may be grouped on one videocassette for convenience.